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EGN Podcast: Marilyn Repp, Retail Transformation Expert, on shaping the future of shopping

E-commerce Berlin Expo
10.5K subscribers
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2K views 7 months ago E-commerce Germany News Podcast | Efe von Thenen
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr In this episode, host Efe von Thenen is joined by Marilyn Repp, a retail transformation expert with extensive experience in digital transformation and innovation within the retail sector. Marilyn's expertise, particularly her work with the German Retail Association and her popular podcast focused on the future of shopping, makes her a leading voice in understanding how brands can navigate the rapidly evolving retail landscape.   / vonthenen     / marilyn-repp-92050422   Deep dive into how brands can integrate entertainment into their customer journeys, a critical strategy in today’s competitive market. Marilyn Repp and Efe von Thenen explore the growing influence of TikTok Shop as it prepares to make waves in Europe, discussing the platform's potential to disrupt traditional retail models by shifting power away from established retail …...more
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Introduction

0:00

Marilyn's Background

2:00

The Shift of Power in Retail

4:25

Market Conditions in German Retail

6:24

Retail Successes and Failures

9:35

The Role of Entertainment in Marketing

12:38

Changing Personal Shopping Habits

15:04

The Future of E-Commerce

17:19

TikTok Shop and Reasons for Postponing The Premiere

18:50

Power Shift to Communities and Creators

21:45

Innovative Brand Examples

25:18

Trial and Error in Corporate Strategy

30:35

TEMU’s Disruptive Business Model

32:28

The Role of New Technologies in Retail

35:58

Embracing Innovation and Fun

39:21

Conclusion and Final Thoughts

40:28
EGN Podcast: Marilyn Repp, Retail Transformation Expert, on shaping the future of shopping
12Likes
2,070Views
Aug 142024
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr In this episode, host Efe von Thenen is joined by Marilyn Repp, a retail transformation expert with extensive experience in digital transformation and innovation within the retail sector. Marilyn's expertise, particularly her work with the German Retail Association and her popular podcast focused on the future of shopping, makes her a leading voice in understanding how brands can navigate the rapidly evolving retail landscape.   / vonthenen     / marilyn-repp-92050422   Deep dive into how brands can integrate entertainment into their customer journeys, a critical strategy in today’s competitive market. Marilyn Repp and Efe von Thenen explore the growing influence of TikTok Shop as it prepares to make waves in Europe, discussing the platform's potential to disrupt traditional retail models by shifting power away from established retailers and into the hands of content creators and communities. Listen about the importance of storytelling and entertainment in modern marketing, emphasizing that brands need to move beyond simply selling products to creating engaging narratives that resonate with their audiences. As the conversation unfolds, they delve into the challenges facing traditional retail, particularly in Germany, where changing consumer behaviors and economic pressures have pushed many companies to the brink. Marilyn highlights the need for innovation and flexibility, urging brands to adopt a mindset of trial and error as they experiment with new ideas, technologies, and business models. In addition, the episode explores how younger generations, particularly Gen Z, are driving a shift in consumption patterns, favoring brands that align with their values and provide an interactive, community-focused experience. With her expertise in retail trends, Marilyn offers valuable insights into how companies can stay ahead of these changes by embracing new technologies like virtual and augmented reality, which have the potential to revolutionize the retail experience. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com 00:00 - Introduction 02:00 - Marilyn's Background 04:25 - The Shift of Power in Retail 06:24 - Market Conditions in German Retail 09:35 - Retail Successes and Failures 12:38 - The Role of Entertainment in Marketing 15:04 - Changing Personal Shopping Habits 17:19 - The Future of E-Commerce 18:50 - TikTok Shop and Reasons for Postponing The Premiere 21:45 - Power Shift to Communities and Creators 25:18 - Innovative Brand Examples 30:35 - Trial and Error in Corporate Strategy 32:28 - TEMU’s Disruptive Business Model 35:58 - The Role of New Technologies in Retail 39:21 - Embracing Innovation and Fun 40:28 - Conclusion and Final Thoughts Follow for more: ■ Spotify: https://open.spotify.com/show/2k1pcrH... ■ Apple Podcasts: https://podcasts.apple.com/pl/podcast... ■ Linkedin:   / e-commerce-berlin-expo   ■ Instagram:   / ecommerce_berlin_expo   ■ Facebook:   / ecommerceberlin   ■ Twitter: ⁠  / ecommerceberlin  
E-commerce Germany News Podcast | Efe von Thenen
E-commerce Berlin Expo

Follow along using the transcript.

E-commerce Berlin Expo

10.5K subscribers